Angry monks stop “insulting” beer ad

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Thursday 17, February 2011 | Category:  

Why this story made’s “Weird news” is beyond me. Maybe they think anything religious is weird. At any rate, Svyturys-Utenos alus, Lithuania’s largest brewery, had recently run a billboard advertising campaign showing a Franciscan friar holding a glass of beer. Their idea was, friars and monks had been producing beer and other alcoholic beverages since the Middle Ages, so what was the problem?

The problem was Lithuania's conference of monks and nuns, who said in a statement the advertisement made them feel "insulted and trampled upon." They wrote a protest letter to Svyturys, who apologized and withdrew the ad.

Source: Thomson Reuters via

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